Tara Boucher is a marketing professional with 10 years of marketing experience for start-ups, mid-sized and Fortune 500 companies.
She currently specializes in marketing analytics and direct marketing and works for j2 Global (eFax) in Goleta.

She has a BS from The University of Arizona in Tucson, Az. and an M.S. in Marketing from Arizona State University with a published thesis in market segmentation. Tara specializes in marketing analytics and direct marketing for B2B companies and
does consulting occasionally. "Direct marketing is often overlooked and under utilized in the marketing plans of small and mid-sized businesses yet it's ability to generate new short and long-term business and revenue is the greatest !"

Tara founded the central coast University of Arizona Alumni Club in 1999 which covers Simi Valley through San Luis Obispo. The club hosts game watching events, fundraisers such as wine tasting and meet the team events and high school recruiting fairs.

Tara's is also active in the fitness community and runs in local races and enjoys the marathon.